An interesting, interactive workshop for non-profit sector managers
and activists who need strong, clear messages to reach a variety of audiences.
This workshop will help you to understand and deal with the media , and choose the right medium for the message.
Participants will learn how to strategize, develop a message and disseminate it to the appropriate media. Specifically, to:
- Define your target audiences;
- Develop a message -- making it clear and newsworthy
- Frame your message for public speaking or a speech.
- Put your message across in print materials including brochures and e-mails, newsletters and blogs
- Get your message out via press releases and interviews and letters to the editor
- Shape your message for radio PSAs and or video production
Who Should Attend:
Activists in community development and communications and non-profit sector managers


