Getting Your Message Out There: Using Media Effectively to Achieve Your Objectives

An interesting, interactive workshop for non-profit sector managers
and activists who need strong, clear messages to reach a variety of audiences.

This workshop will help you to understand and deal with the media , and choose the right medium for the message.

Participants will learn how to strategize, develop a message and disseminate it to the appropriate media. Specifically, to:

1. Define your target audiences;
2. Develop a message -- making it clear and newsworthy
3. Frame your message for public speaking or a speech.
4. Put your message across in print materials including brochures and e-mails, newsletters and blogs
5. Get your message out via press releases and interviews and letters to the editor
6. Shape your message for radio PSAs and or video production

Who Should Attend:

Activists in community development and communications and non-profit sector managers